UX Designer + Entrepreneur

Creating Intuitive User Experiences Through User-Centered Design

UX Designer + Entrepreneur

Creating Intuitive User Experiences Through User-Centered Design

Hi, I'm Michael!

A User Experience Designer who has founded a Design Agency, run an Internet Marketing company, and launched my own Internet Startup.

This experience gives me the ability to implement engaging User Experience Design from the perspective of a designer, business owner, and user.

I believe User Experience Design encompasses numerous touch points from validating a new idea to refining an existing application to developing retention and marketing strategies for growth.

My Work

Where Business Strategy & Users Converge

My Work

Where Business Strategy & Users Converge

Divvi is a mobile application that allows consumers to split any bill with any person through any form of payment. The goal was to make adding bank and card information as seamless as possible while creating a simple way to split bills between numerous parties using multiple ways of communication. I completed competitive research, user research, wireframes, information architecture, and interaction design for the entire project.

The Southern California Rugby Football Union is the largest governing body of competitive rugby athletes in the United States. The main objectives of the project were to create a website that allows visitors to quickly find local rugby club information while allowing the union to keep track of games, scores, standings, and statistics. I completed stakeholder interviews, interface explorations, wireframes, bid project costs, project / product management, and established a content strategy.

Honda has been the world's largest motorcycle manufacturer since 1959 and the second largest Japanese automobile manufacturer. The goal was to create a vehicle chooser (widget) using progressive disclosure and establish landing pages for an easy user flow for Honda's Fall 2013 Campaign. I completed competitive analysis, wireframes, interface explorations, user research, and information architecture.

CurbStreet is a B2B web application for Commercial Real Estate businesses. I had to take an outdated and complex industry filled with tedious data entry, and create a faster streamlined platform for real estate professionals. I was responsible for branding strategy, competitive analysis, persona creation, information architecture, user flows, interface explorations, wireframes, managed the development team, and established a user acquisition and retention strategy.

Ubi is an e-commerce site for men's jeans giving visitors the ability to find a jean style that fits them perfectly. This project required the appropriate placement of product information to educate the user while they shopped, and throughout the checkout process. I completed competitive analysis, interface explorations, wireframes, information architecture, and determined the MVP for launch.

My Experience

UX Designer, Business Owner, Internet Marketer, & Startup Entrepreneur

My Experience

UX Designer, Business Owner, Internet Marketer, & Startup Entrepreneur

JLR Interactive / UX Consultant

2012 - Present / Pasadena, CA

My duties as an UX Consultant for JLR Interactive include UX/UI, guerilla user research, usability testing, stakeholder interviews, wireframe development, business strategy, UX strategy, user flows, onboarding, competitive analysis, usage scenarios, behavioural segmentation, persona creation, site maps, and customer acquisition strategies.

UCLA Ext. / Teacher's Assistant / UX Design

2013 / Westwood, CA

As Teacher's Assistant to Jaime Levy and Mark Sloan I help demonstrate the latest tools, techniques, and technologies to develop world-class user experiences to generate deep user insights as the basis for creating interactive experiences that engage audiences. In the course students develop a single comprehensive project for their portfolio that will demonstrate both their creative and problem-solving capabilities.

CSULB / Guest Instructor / UX Design

2013 / Long Beach, CA

At the request of internationally recognized branding consultant, Sunook Park, I implemented UX Design best practices into his Brand Identity program at California State University, Long Beach. I oversee UX in student projects and cover topics such as user research, information architecture, user interface design, prototyping, and usability testing and analysis.

CurbStreet / CEO

2012 - Present / Los Angeles, CA

CurbStreet is an Internet Startup for commercial real estate professionals. I was responsible for designing the entire platform from scratch and lead user research, stakeholder interviews, and information architecture to help determine the project scope. I was also responsible for UX Design, Business Strategy, Product Management, user acquisition, conversation rate optimization, split testing and managed all business operations while leading a team of developers, designers, marketers, and sales people.

Suey Creative / President

2009 - Present / Los Angeles, CA

I founded a Design Agency that provides services in web design, motion graphics, illustration, print, and branding. I am responsible for providing UX Design, UX Strategy, Project Management, and User Acquisition strategies for Suey Creative clients. I was also responsible for Suey Creative's business development and running general operations. Clients included Huayi Brothers, NBC Universal, CBS, etc.

Fresh Interactive / VP of Operations

2009 - Present / Agoura Hills, CA

I founded an Internet Marketing company that implements online strategies in search engine optimization, on-page optimization, conversion optimization, reputation management, user acquisition, social media management, and ppc management for all our clients. I also created, tested, and implemented the operating procedures for the company's fulfillment, quality control, and data analysis. Clients included 30 Under 30 Entrepreneurs, Xenith, Southwestern Law School, Marie Forleo, Laura Roeder, Eagle Creek, etc.

Tredent Data Systems / Internet Consultant

2009 - 2010 / Calabasas, CA

Developed Internet marketing strategies to optimize e-commerce and search engine rankings. Duties included building website designs, formatting templates, html coding, SEO, keyword optimization, trailing keyword optimization, Internet syndication, and marketing strategies.


  • Wireframing
  • OmniGraffle
  • InDesign
  • Axure
  • Photoshop
  • Illustrator
  • Basic HTML / CSS
  • UX Design
  • UX Strategy
  • User Research
  • Usability Testing
  • Information Architecture
  • Heuristic Evaluation
  • User Acquisition
  • Internet Startups
  • Business Strategy
  • Conversion Rate Optimization
  • Social Media Management
  • Internet Marketing
  • Business Management
  • Entrepreneurship
  • Non-Profit
  • Project / Product Management
  • Search Engine Optimization

My Companies

Researching, Designing, & Refining Internet Startups

My Companies

Researching, Designing, & Refining Internet Startups

Secret Company Launching Soon...

Want to get your idea off the ground?

Contact Me

Contact Me

I Can Help You With Your Next Project

Contact Me

I Can Help You With Your Next Project

If you're looking for a real UX ninja, want to get your business off the ground, or need to find the best street tacos in Los Angeles, I am at your service.

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